ContentForge
Project Overview
ContentForge is a content marketing strategy for a B2B technology company that needed to establish thought leadership and generate inbound leads. The project focused on creating high-value content across multiple formats to attract and nurture prospects.
Our team developed a comprehensive content ecosystem including blog posts, whitepapers, case studies, webinars, and email sequences that addressed customer pain points throughout the buyer's journey.
Key Features
Content Pillar Strategy
Core topic clusters with supporting content that established authority and improved SEO performance.
Multi-Format Content Creation
Diversified content types including long-form articles, videos, podcasts, and interactive tools.
Lead Nurturing Sequences
Targeted email workflows that delivered relevant content based on prospect behavior and interests.
Content Performance Framework
Measurement system that tracked content effectiveness across awareness, engagement, and conversion metrics.
Results & Impact
The ContentForge strategy delivered significant business impact:
- Organic traffic increased by 245% within 12 months
- Lead generation from content increased by 187%
- Sales team reported 42% improvement in lead quality
- Content-attributed revenue increased by $1.2M annually
Project Details
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