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DesignSprint

Branding & Design
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UI/UX Design User Research Design System

Project Overview

DesignSprint is a comprehensive UI/UX redesign project for a SaaS platform that needed to improve user experience, increase engagement, and reduce customer churn. The project focused on creating an intuitive, accessible, and visually appealing interface.

Our team conducted extensive user research, created detailed user personas, and implemented a design system that balanced aesthetics with functionality while ensuring consistency across all platform touchpoints.

Key Features

User-Centered Design Process

Research-driven approach that prioritized user needs and behaviors throughout the design process.

Component-Based Design System

Scalable design system with reusable components that ensures consistency and speeds up development.

Accessibility Optimization

WCAG 2.1 AA compliance implementation to ensure the platform is usable by people with diverse abilities.

Interactive Prototyping

High-fidelity interactive prototypes for user testing and stakeholder approval before development.

Results & Impact

The DesignSprint redesign delivered significant improvements:

  • User task completion rates increased by 42%
  • Average time-on-task reduced by 35%
  • Customer satisfaction scores improved by 48%
  • User onboarding completion increased by 67%

Project Details

Category
Branding & Design
Client
TechFlow Solutions
Timeline
April 2023 - August 2023
Technologies
Figma, User Research, Usability Testing, Design Systems, Accessibility Standards

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