GrowthHacker
Project Overview
GrowthHacker is a growth marketing strategy for a mobile app startup that needed to rapidly scale user acquisition while optimizing customer acquisition costs. The project focused on data-driven experimentation and rapid iteration to identify the most effective growth channels.
Our team implemented a systematic growth framework that included user acquisition funnels, retention strategies, and viral loops to drive sustainable app growth.
Key Features
Growth Experimentation Framework
Systematic approach to testing acquisition channels, messaging, and features to identify growth levers.
Viral Loop Implementation
In-app referral system and social sharing mechanisms that drove organic user acquisition.
Retention Optimization
Engagement strategies and behavioral triggers to improve user retention and lifetime value.
Performance Marketing
Data-driven paid acquisition across multiple channels with continuous optimization for ROI.
Results & Impact
The GrowthHacker strategy delivered exceptional growth:
- User base grew from 10,000 to 250,000 in six months
- Customer acquisition cost reduced by 68% through channel optimization
- 30-day retention rate improved from 22% to 45%
- Viral coefficient increased to 1.3, driving sustainable organic growth
Project Details
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