SocialPulse
Project Overview
SocialPulse is a social media marketing campaign for a consumer lifestyle brand that needed to increase brand awareness, engagement, and drive e-commerce sales. The project leveraged influencer partnerships, content strategy, and community building.
Our team developed an integrated social media strategy across multiple platforms with platform-specific content, influencer collaborations, and community management.
Key Features
Platform-Specific Content Strategy
Tailored content approaches for Instagram, TikTok, Pinterest, and Twitter to maximize engagement on each platform.
Influencer Collaboration Program
Strategic partnerships with micro and macro influencers to extend reach and build credibility.
User-Generated Content Campaign
Creative hashtag challenge that encouraged customers to create and share branded content.
Community Management Framework
Engagement protocols and conversation strategies to build an active brand community.
Results & Impact
The SocialPulse campaign delivered significant impact:
- Social media following increased by 215% across platforms
- Engagement rate improved from 1.2% to 4.8%
- Generated over 10,000 pieces of user-generated content
- Direct social media attributable sales increased by 178%
Project Details
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